Page 1
Skip to Main Content

Article

Get In Touch
01:45 EDT

Brand and Digital for
Culture, Commerce
and Good.

Article

Article envisions the digital experience from the top down. Our services build better brands holistically across strategy, design and development. We work closely with clients from start to finish, exploring their new endeavors and reimagining existing ones. More

Branding & digital innovation, since 2008.

NBA Represent

(1 / 8)

NBA Represent

  • Digital
Celebrating Canadian Talent in the NBA
  • Digital

Our latest partnership with NBA Canada led to the creation of the “Represent” campaign, celebrating 26 Canadian players in the NBA. We developed the campaign concept and name, established a visual identity, and provided comprehensive art direction.

We built a dynamic microsite featuring player profiles, merchandise, contests, and downloadable content. In addition, we designed exclusive merchandise and created design templates for social media and email marketing, enabling NBA to maximize engagement across platforms.

This project exemplifies our dedication to celebrating excellence and crafting impactful, multifaceted campaigns. Our work on Represent was nominated for a 2024 Webby Award in the Best Sports Website category, highlighting our commitment to quality and innovation.

Well Travelled

(1 / 6)

Well Travelled

  • Brand
  • Digital
A Like-Minded Community of Travelers
  • Brand
  • Digital

A members-only platform to find trusted recommendations from a network of like-minded travelers.

We built a members-only travel platform tailored for a community of enthusiastic globetrotters. This platform merges the best of social networking and itinerary building, transforming the way users plan and experience their travels.

The heart of this platform is a comprehensive travel planning tool. Users can discover community-recommended places to eat, sleep, and play, and then seamlessly integrate these suggestions into their personalized itineraries.

Built-in social features promote connections among users, encouraging an exchange of reviews and experiences. To enhance engagement, we incorporated a referral program.

The platform is further enriched by a user-generated content-focused blog, providing firsthand travel insights and narratives. This project stands as a testament to our dedication to creating user-centric, innovative solutions. We’ve crafted a travel tool that serves as an indispensable companion for planning trips and making the most of the journey.

Safe travels!

Archewell

(1 / 4)

Archewell

  • Digital
Uplifting and Uniting Global Communities
  • Digital

Driving systemic cultural change across all communities, one act of compassion at a time ❤️. Honoured to be working with Archewell to create more compassion in the world.

Made by Article

Design, Tech & Intention. Design, Tech & Intention.

We like to see where our gut—and curious collaboration—leads us.

They all say there’s no one-size-fits-all approach when it comes to clients, but we actually mean it. We’re not passing off projects or losing crucial details in the shuffle—we’re all in on every project, obsessing over the details, and making calls that benefit the brand, not our bottom line.

Clients

  • American Riviera Orchard
  • The Archewell Foundation
  • Archewell Productions
  • Camila Coelho
  • Canopy Growth
  • Coveteur
  • Diane Von Furstenberg
  • The Duke & Duchess of Sussex
  • Gee Beauty
  • Hypebeast
  • Joe Fresh
  • Ms. Lauryn Hill
  • NBA
  • The Newsette
  • Pousaz Philanthropies
  • The Tig
  • Travalyst

Services

    • Brand Strategy
    • Brand Identity
    • Voice & Tone
    • Naming
    • Logo Design
    • Packaging
    • Campaign
    • Photography
    • Video
    • Illustration
    • Digital Strategy
    • User Experience
    • Content Strategy
    • Copywriting
    • Art Direction
    • Web & App Design
    • Full-Stack Development
    • Hosting
    • Social Media
    • Email Marketing

Identities

View All
(1 / 4)
(1 / 3)
(1 / 4)

Leona

(1 / 4)

Leona

  • Brand
  • Digital
Hair Loss Solutions for Women
  • Brand
  • Digital

Leona is an e-commerce platform that provides specialized solutions for women navigating hair loss, or proactively seeking to prevent it.

Leona is an exemplar of our innovative approach, as it personalizes hair care like never before.

At the core of Leona is a user-oriented quiz, the gateway to custom-tailored hair care. This feature guides users through a series of questions about their hair and health, with the objective of understanding their unique circumstances. The quiz responses are processed through a proprietary algorithm, meticulously crafted by our team.

The true innovation lies in the algorithm’s ability to recommend a comprehensive regimen of products suited to each user’s individual needs. From shampoos and conditioners to topicals and supplements, the recommended solutions address specific concerns and provide proactive measures.

In building Leona, we aimed to create an experience that is not just transactional but truly transformative. We’re proud to have designed a platform that empathetically addresses a sensitive issue and empowers women to take charge of their hair health with confidence and convenience.

Travalyst

(1 / 6)

Travalyst

  • Brand
  • Digital
Helping Change the way we Travel for Good
  • Brand
  • Digital

Travalyst is a collaborative initiative driving the global travel industry towards sustainability.

Our work with Travalyst focused on a strategic rebrand and website overhaul to align with their mission of promoting sustainable travel.

The rebrand brings a modern, clean aesthetic that embodies the organization’s commitment to positive change, while the new website provides a user-friendly platform for engaging and educating travelers and industry partners about sustainable practices.

Streamlined, intuitive, and informative, the website is built to facilitate easy access to resources and foster collaboration among industry giants for a greener future in travel. Our efforts with Travalyst underscore a shared vision: to make sustainable travel a practical reality for everyone.

Shiffon

(1 / 3)

Shiffon

  • Digital
Jewelry with A Purpose
  • Digital

Article created a new e-commerce experience for Shiffon, a jewelry brand with a sparkling purpose. We built a platform that not only showcases Shiffon’s exquisite signature pieces but also weaves in its powerful social mission and dedication to uplifting women.

Customers are taken on a journey through the elegant collections and into the heart of Shiffon’s commitment to change. The brand dedicates 50% of its profits from its flagship product to fund budding female entrepreneurs, and this inspiring message is interlaced throughout the user experience. The website is not only a platform to purchase a piece of jewelry but also a place to join a community that celebrates and supports women’s dreams and ambitions.

Inquiries

Let’s make beautiful things together.