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BlueCotton has been helping people mark the moment since 1991. From school fundraisers to company retreats, they’ve built a loyal following by delivering quality custom apparel—on time, every time. But their brand and website hadn’t kept up.

We partnered with BlueCotton on a full rebrand and rebuild, starting with brand strategy and carrying it through to a new logo, visual identity, and digital experience. The goal was to bring more warmth, energy, and personality to a category that often feels cold and clinical.

We designed a new brand system that’s bold, friendly, and unmistakably theirs. Then we built a custom eCommerce platform that makes it easier for people to find the right product, compare options, and place an order without second-guessing the process.

Tools like Quick Price, a guided product quiz, and an interactive order builder help customers move from idea to finished design with less friction. We also created email templates to keep the brand consistent from site to inbox.

The result is a brand and website that feel more intuitive, more helpful, and more true to who BlueCotton really is—a team that cares, delivers, and helps people create something that matters.

Coming off a Webby Award nomination for the inaugural Represent campaign, our continued partnership with NBA Canada brought the initiative back for another season. This time, with an even bolder, more dynamic identity.

Celebrating the growing impact of Canadian players in the NBA, we refreshed the campaign with a high-energy visual direction, blending raw textures, bold typography, and motion-driven design. This season, we designed an exclusive line of merchandise and led the production of a studio photoshoot, crafting campaign assets that captured the energy and pride of Canadian basketball.

The digital experience evolved with a microsite featuring player spotlights, merchandise and contests. Beyond the web, we extended the campaign across social media, email marketing, and on-ground activations, ensuring a seamless and engaging brand presence.

Our work on Represent continues to push boundaries, elevating the way Canadian basketball culture is celebrated on a global stage.

We led a full rebrand and digital transformation for Go RVing Canada, evolving a 25-year-old identity into a modern, purpose-driven platform for the next generation of explorers.

Our work spanned brand strategy, visual identity, and a complete overhaul of the website from content strategy and UX to design and development. We brought clarity and cohesion to a brand with decades of legacy, crafting a new logo system, color palette, and design language that reflects the spirit of adventure while meeting the needs of a more diverse and design-conscious audience.

The redesigned site balances inspiration and utility: editorial storytelling, planning tools, and educational content are seamlessly integrated to support users at every stage of the RV journey. A flexible, modular CMS empowers the internal team to launch new campaigns quickly, while performance, accessibility, and SEO best practices ensure it’s built to last.

This wasn’t just a facelift. It was a ground-up rebuild of how Go RVing shows up in the world.

Toronto’s go-to guide for contemporary design. We reimagined their online presence with a refined aesthetic, seamless user experience, and elevated editorial storytelling. A space where content and commerce come together, built to inspire.

Elte envisioned a hub that could house their unique and visual stories across a diverse range of products including rugs, furniture and home decor. The Journal is an editorial experience we created as an extension of their brand, showcasing their current typography in a fresh and minimal way that allows them to tell highly visual stories.