We came up with the name Exsite almost 10 years ago; before we had a solid portfolio of work, an incredible roster of clients, before we were even an agency, really.
In the last 10 years, a lot has changed, both within our agency and our industry. We wanted a new name that spoke to the work we’ve been doing and who we are now.
Article references our history of collaborating with digital publishers, and how that experience has influenced the way we approach product design. Just like traditional print publications, the article is the heart and soul of any digital publication. It’s what people are there for, it’s why they stick around, and it’s why they come back. It’s why Exsite is now Article.