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Damsel in Dior

Fashion Forward Content
Meets Commerce.

Damsel in Dior is a digital fashion, travel and lifestyle publication that seamlessly merges content with commerce. In designing the site, we drew inspiration from traditional fashion publications, as well as the founder’s own personal style.

Content over Everything.

If our goal from a visual perspective was to highlight the content, functionally, our focus was on creating an organic shopping experience. Users can shop whenever, and wherever they’re inspired to, throughout the site.

Mix and Match.

Products featured in multiple posts are designated with a numbered badge. When users click on the item, they’re shown everywhere it’s been featured. So while we’ve integrated the shop functionality into the posts, we’re also promoting additional content at the point of purchase.

Shop directly from the homepage

Shop Around.

Rather than compete with the content, we integrated the ability to shop within the articles. A variety of content widgets allows the editors to create beautiful shop-centric editorials.

Shop details on the post page

Endless Inspiration

To keep users engaged and inspired, we've developed a continuous reading experience. When a user reaches the bottom of an article, another article awaits.

RelatedDamsel in Dior on the Business of Blogging

It's not all just taking pretty photos wearing cute outfits.

A Refined Experience.

From the shop page, users can filter products by category, shop curated collections, browse brands, and complete looks on Instagram.

The integrated shopping approach has propelled Damsel in Dior to become one of the top-grossing brands on RewardStyle, the largest content monetization platform for lifestyle influencers.

See The Live Site

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We embrace new people, ideas and challenges. Let's talk about your next project.

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