Fashion Forward Content
Damsel in Dior is a digital fashion, travel and lifestyle publication that seamlessly merges content with commerce. In designing the site, we drew inspiration from traditional fashion publications, as well as the founder’s own personal style.
Content over Everything.
If our goal from a visual perspective was to highlight the content, functionally, our focus was on creating an organic shopping experience. Users can shop whenever, and wherever they’re inspired to, throughout the site.
Mix and Match.
Products featured in multiple posts are designated with a numbered badge. When users click on the item, they’re shown everywhere it’s been featured. So while we’ve integrated the shop functionality into the posts, we’re also promoting additional content at the point of purchase.
Rather than compete with the content, we integrated the ability to shop within the articles. A variety of content widgets allows the editors to create beautiful shop-centric editorials.
To keep users engaged and inspired, we've developed a continuous reading experience. When a user reaches the bottom of an article, another article awaits.
A Refined Experience.
From the shop page, users can filter products by category, shop curated collections, browse brands, and complete looks on Instagram.
The integrated shopping approach has propelled Damsel in Dior to become one of the top-grossing brands on RewardStyle, the largest content monetization platform for lifestyle influencers.