Creating a Culture
Disruption is a digital publication, profiling innovators and entrepreneurs in industries ranging from beauty to social good.
The site features inspiration articles and interviews about the people and products disrupting their fields. Visually and functionally, we had to design the site to conform to a wide range of topics, layouts, and media.
Every article is assigned a unique colour, pulled from the portrait photo. It allows each post to visually capture and express the individuality of the subject, and helps display the diversity of topics and industries represented on the site.
Dynamic Content Widgets.
Every post varies slightly in length and form, so each one is built out for specific content. Long form articles are separated into sections, broken up by different dividers for images, pull quotes, and combinations.
The 'Explore' dropdown can be accessed from anywhere on the site, allowing users to discover new content by industry, search, or popularity. While the 'Load More' button at bottom of homepage pulls more articles randomly or from a chosen vertical.
Disruption has become a personal favourite of the Article team. Beautiful design & user experience combined with exceptional writing has cemented Disruption as one of the most complete publications on the web.