Joe Fresh has become one of the most recognizable clothing brands in Canada, filling out wardrobes with staple pieces that leave room for personal style. In designing the Joe Fresh blog, our goal was to inspire users to discover their own style, and convert on-site purchases.
We created a shoppable inspiration board populated with campaign photography, inspirational quotes, products, and social and user generated content. Repurposing content from other sources makes the blog easier to update and maintain. And the mix of lifestyle and product photography creates a much more organic experience.
Shop the Look.
Every single post is shoppable, whether it’s an Instagram post or a campaign shoot. Clicking reveals the products featured in the photo, all available for purchase on the website.
Users can filter posts by category — Mens, Womens, Kids — or by Story Type, including new arrivals, video and social.
The final product gives the Joe Fresh digital marketing team an application that is easy to manage and curate. Repurposing content from other sources into a shoppable experience for the consumer will help boost ecommerce revenues.