295Leona

Leona is an exemplar of our innovative approach, as it personalizes hair care like never before.

At the core of Leona is a user-oriented quiz, the gateway to custom-tailored hair care. This feature guides users through a series of questions about their hair and health, with the objective of understanding their unique circumstances. The quiz responses are processed through a proprietary algorithm, meticulously crafted by our team.

The true innovation lies in the algorithm’s ability to recommend a comprehensive regimen of products suited to each user’s individual needs. From shampoos and conditioners to topicals and supplements, the recommended solutions address specific concerns and provide proactive measures.

In building Leona, we aimed to create an experience that is not just transactional but truly transformative. We’re proud to have designed a platform that empathetically addresses a sensitive issue and empowers women to take charge of their hair health with confidence and convenience.

We partnered with BlueCotton on a full rebrand and rebuild, starting with brand strategy and carrying it through to a new logo, visual identity, and digital experience. The goal was to bring more warmth, energy, and personality to a category that often feels cold and clinical.

We designed a new brand system that’s bold, friendly, and unmistakably theirs. Then we built a custom eCommerce platform that makes it easier for people to find the right product, compare options, and place an order without second-guessing the process.

Tools like Quick Price, a guided product quiz, and an interactive order builder help customers move from idea to finished design with less friction. We also created email templates to keep the brand consistent from site to inbox.

The result is a brand and website that feel more intuitive, more helpful, and more true to who BlueCotton really is—a team that cares, delivers, and helps people create something that matters.

Our work spanned brand strategy, visual identity, and a complete overhaul of the website—from content strategy and UX to design and development. We brought clarity and cohesion to a brand with decades of legacy, crafting a new logo system, color palette, and design language that reflects the spirit of adventure while meeting the needs of a more diverse and design-conscious audience.

The redesigned site balances inspiration and utility: editorial storytelling, planning tools, and educational content are seamlessly integrated to support users at every stage of the RV journey. A flexible, modular CMS empowers the internal team to launch new campaigns quickly, while performance, accessibility, and SEO best practices ensure it’s built to last.

This wasn’t just a facelift—it was a ground-up rebuild of how Go RVing shows up in the world.

Celebrating the growing impact of Canadian players in the NBA, we refreshed the campaign with a high-energy visual direction, blending raw textures, bold typography, and motion-driven design. This season, we designed an exclusive line of merchandise and led the production of a studio photoshoot, crafting campaign assets that captured the energy and pride of Canadian basketball.

The digital experience evolved with a microsite featuring player spotlights, merchandise and contests. Beyond the web, we extended the campaign across social media, email marketing, and on-ground activations, ensuring a seamless and engaging brand presence.

Our work on Represent continues to push boundaries, elevating the way Canadian basketball culture is celebrated on a global stage.

We built a members-only travel platform tailored for a community of enthusiastic globetrotters. This platform merges the best of social networking and itinerary building, transforming the way users plan and experience their travels.

The heart of this platform is a comprehensive travel planning tool. Users can discover community-recommended places to eat, sleep, and play, and then seamlessly integrate these suggestions into their personalized itineraries.

Built-in social features promote connections among users, encouraging an exchange of reviews and experiences. To enhance engagement, we incorporated a referral program.

The platform is further enriched by a user-generated content-focused blog, providing firsthand travel insights and narratives. This project stands as a testament to our dedication to creating user-centric, innovative solutions. We’ve crafted a travel tool that serves as an indispensable companion for planning trips and making the most of the journey.

Safe travels!

Customers are taken on a journey through the elegant collections and into the heart of Shiffon’s commitment to change. The brand dedicates 50% of its profits from its flagship product to fund budding female entrepreneurs, and this inspiring message is interlaced throughout the user experience. The website is not only a platform to purchase a piece of jewelry but also a place to join a community that celebrates and supports women’s dreams and ambitions.