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Blending the science of user experience with the art of visual design.

295Well Travelled

Selected
Works

Blending the science of user experience with the art of visual design.

NBA Represent

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NBA Represent

  • Digital
Celebrating Canadian Talent in the NBA
  • Digital

Our latest partnership with NBA Canada led to the creation of the “Represent” campaign, celebrating 26 Canadian players in the NBA. We developed the campaign concept and name, established a visual identity, and provided comprehensive art direction.

We built a dynamic microsite featuring player profiles, merchandise, contests, and downloadable content. In addition, we designed exclusive merchandise and created design templates for social media and email marketing, enabling NBA to maximize engagement across platforms.

This project exemplifies our dedication to celebrating excellence and crafting impactful, multifaceted campaigns. Our work on Represent was nominated for a 2024 Webby Award in the Best Sports Website category, highlighting our commitment to quality and innovation.

Archewell

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Archewell

  • Digital
Uplifting and Uniting Global Communities
  • Digital

Driving systemic cultural change across all communities, one act of compassion at a time ❤️. Honoured to be working with Archewell to create more compassion in the world.

Well Travelled

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Well Travelled

  • Brand
  • Digital
A Like-Minded Community of Travelers
  • Brand
  • Digital

A members-only platform to find trusted recommendations from a network of like-minded travelers.

We built a members-only travel platform tailored for a community of enthusiastic globetrotters. This platform merges the best of social networking and itinerary building, transforming the way users plan and experience their travels.

The heart of this platform is a comprehensive travel planning tool. Users can discover community-recommended places to eat, sleep, and play, and then seamlessly integrate these suggestions into their personalized itineraries.

Built-in social features promote connections among users, encouraging an exchange of reviews and experiences. To enhance engagement, we incorporated a referral program.

The platform is further enriched by a user-generated content-focused blog, providing firsthand travel insights and narratives. This project stands as a testament to our dedication to creating user-centric, innovative solutions. We’ve crafted a travel tool that serves as an indispensable companion for planning trips and making the most of the journey.

Safe travels!

Shiffon

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Shiffon

  • Digital
Jewelry with A Purpose
  • Digital

Article created a new e-commerce experience for Shiffon, a jewelry brand with a sparkling purpose. We built a platform that not only showcases Shiffon’s exquisite signature pieces but also weaves in its powerful social mission and dedication to uplifting women.

Customers are taken on a journey through the elegant collections and into the heart of Shiffon’s commitment to change. The brand dedicates 50% of its profits from its flagship product to fund budding female entrepreneurs, and this inspiring message is interlaced throughout the user experience. The website is not only a platform to purchase a piece of jewelry but also a place to join a community that celebrates and supports women’s dreams and ambitions.

Frame

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Frame

  • Brand
  • Digital
Changing the Face of Therapy
  • Brand
  • Digital

Shining a new light on the path to mental well-being. With a commitment to openness and understanding, Frame is on a mission to dismantle the myths and dismiss the stigmas traditionally tied to therapy.

Article rebranded Frame and built a new web presence to express that seeking psychological support should be as commonplace and celebrated as physical fitness. The platform provides a welcoming space where therapy is reframed as a proactive and robust tool for personal growth. With Frame, therapy is not just a service but a lifestyle choice that signifies strength, wisdom, and a forward-thinking approach to holistic health.

Travalyst

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Travalyst

  • Brand
  • Digital
Helping Change the way we Travel for Good
  • Brand
  • Digital

Travalyst is a collaborative initiative driving the global travel industry towards sustainability.

Our work with Travalyst focused on a strategic rebrand and website overhaul to align with their mission of promoting sustainable travel.

The rebrand brings a modern, clean aesthetic that embodies the organization’s commitment to positive change, while the new website provides a user-friendly platform for engaging and educating travelers and industry partners about sustainable practices.

Streamlined, intuitive, and informative, the website is built to facilitate easy access to resources and foster collaboration among industry giants for a greener future in travel. Our efforts with Travalyst underscore a shared vision: to make sustainable travel a practical reality for everyone.

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